Paid search can dramatically increase patients–and ROI–for hospitals and health systems. It can be complicated to implement paid search strategies in the healthcare industry, though, due to privacy laws, legal requirements, and high levels of competition on healthcare keywords. In our webinar “How OhioHealth Navigates Google’s Paid Search Ecosystem” you’ll learn:
- Detailed paid media strategies and tactics that viewers can bring back to their teams and incorporate into their healthcare marketing efforts with ease
- Google’s best practices and methods in this dynamic healthcare market
- Challenges that Fathom’s specialists and experts have overcome in the industry
- How a successful paid media strategy has impacted OhioHealth
Learn from experts who understand the unique challenges of running healthcare paid search campaign by tuning in on December 8th.
Brought to you by:
James Jeansonne is a digital marketing strategy manager with OhioHealth. He’s worked with OhioHealth on digital marketing projects such as the Michael J Fox event, Neuroscience Center opening, MD Anderson affiliation announcement and several sponsorship events with the Columbus Blue Jackets, Columbus Crew, the OhioHealth Capital City Half Marathon and Ironman Ohio. Prior to joining OhioHealth, James has digital marketing experience from software companies, publishing companies and in financial services. When he’s not limited to 140 characters, James spends his time running and reading.
Joe Castro is the director of paid media, operations and strategy at Fathom, a digital marketing and analytics agency located near Cleveland, Ohio. He has been with Fathom ever since graduating the University of Dayton in 2007 where he studied international business, marketing, and Spanish. He specializes in paid search with nearly 9 years’ experience. Over the past three years, he’s focused his time on setting strategy and best practices for Fathom’s paid media healthcare clients, spanning across search, social, and display.