Repurposing, or repackaging, content is a practice that almost every content writer should engage in.  Why do we repurpose content?  We might be struggling with a case of writers block, we don’t have enough time to write a new article from scratch, or maybe we’ve written a really great article that would be suited for other content formats too.  Whatever the reason is, repurposing content is a great way to breathe new life into existing content and increase traffic and links to your site.  Here’s a quick list of 20 ways you can repurpose your existing content:

1. Turn a blog post into an off-site article
2. Break up large pages of on-site content into series of blog posts
3. Convert case studies into articles
4. Turn on-site content into a video
5. Transform on-site content into a PDF
6. Re-purpose content into a podcast
7. Create an infographic out of your on-site content
8. Turn content into a presentation
9. Create a quick reference guide
10. Create blog posts out of press releases
11. Make a Squidoo lens or Hubpage out of an existing article
12. Take several related articles and create an eBook
13. Take content written for one market, and tweak it for another
14. Condense a large article into multiple blog posts
15. Turn a PowerPoint deck into an article or blog post
16. Update old blog posts to include recent news or examples
17. Turn a series of blog posts about a related topic into a white paper
18. Turn white papers into seminars/webinars
19. Write a newsletter article from a blog post
20. Take key points of an article and turn them into tweets

Can you think of other ways to repurpose content?  Share your ideas with us!